The Importance of Immediacy in Your Social Media Nurturing
While immediacy is a central aspect of every channel you use for lead nurturing, social media may be the most important.
7 Tactics for Account Based Marketing with Social Leads
If you’re working on developing inbound marketing strategies, you’re likely focused on a limited target audience. Your interests center on a niche industry, location or particular enterprise. But one of the best methods of building your relationship with buyers is through social media, typically a top-of-funnel channel, but one that account-based marketers can’t afford to ignore.
4 Leaks to Plug in Your Lead Generation Strategy
There are a lot of different visuals that come into play when discussing a lead generation strategy. The lead funnel. The sales pipeline. The marketing workflow.
For whatever minor differences, they all share the metaphor of water flowing through something. For lead generation this is appropriate. A single crack in your funnel or pipeline and your carefully designed system begins to fall apart.
4 Ways to Find Marketing Qualified Leads on Twitter
You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. But how do you know when you’re looking at a marketing qualified lead?